Why should we even use this tech?
Depending on your sector of business you can use this technology in many ways that can benefit not only your company but can expand markets both by sector and territorially.
Example 1: Furniture Showroom
For example, a consumer shopping for furniture will take measurements of space available to a store. Customers and store owners alike will have to trust those measurements were accurate in the first place. However, by using 3D modelling software, the home and furniture is recreated in a virtual environment. The customer can use a mobile or VR environment to place the furniture they like inside their home – thus trying out different styles and colours.
The benefits of using Virtual Reality in this scenario are many. With the customer being able to visual the product in situ, they are more likely to make a positive buying decision. The use of technology provides a wow-factor and demonstrates the business’s capability to supply a product. The customer can be confident that their decision in purchasing the item was right and that item will fit perfectly into their home. If the software is part of a mobile-phone app, the customer can do some of this right in their home using Augmented Reality. This software is also self-sufficient, there is no need for hiring staff to use 3D render tools or spend time with customers when they can make decisions at home.
Example 2: Construction Industry
In the example of a contractor or architect you can use a 3D modelling software in a virtual environment. You have the freedom to use augmented, virtual or even mixed reality to display the final product. An architect will use a digitised version of this process using CAD software and this can be imported into 3D modelling software; thus creating a 3D representation of their work. Software is available to port the model into a virtual environment in a simple and speedy manner.
The software will then allow the user to customise their designs as they wish. They can add more details, different items and further enhancements. This can turn a flat blueprint into a living interactive demonstration of the buildings they are designing. Depending on how the individual would like to present their building they have designed they can choose between these technologies or can even use multiple forms. By using virtual reality, the individual would be able to walk their clients through the building as if they were standing inside it. They can also show off the supports and structure of the building in detail while simulating environmental possibilities. The environment too can be customised – night/day, strong winds, floods and other such events to show the merits of the building.
Clients can use a mobile phone app and, using Augmented Reality, access many features. They can visit the exact location and in real-time see how the area will look once construction is complete. With Mixed Reality, the client will be able to use most of the functions of both technology’s combined such as displaying the building in the position it would be located and see how it will look and withstand the weather in real-time.
Example 3 – Co-Located Meetings
A great use of Virtual or Augmented Reality would be to hold virtual meetings. Multiple individuals from around the world can interact without having to pay for costly flights, accommodation, food and fuel for everyone. All each person would require is a VR or Mixed Reality headset, load up an application and join into the meeting virtually online. With Virtual Reality you would chose a location that you find to be appropriate for the meeting and can even be user specific. Each user can see their own environment that makes them feel most comfortable during a meeting. They can just simply join the meeting and begin talking to one another. Traditional applications such as PowerPoint can be integrated into this virtual office.
Alternatively, you can use Mixed Reality where the users will load an application, join the meeting and have a 3D representation appear in each individuals room in predetermined location. In both examples its perfectly possible to upload objects to the world such as a prototype of a product that is being developed. This can be interacted with in real-time and can even be pulled apart in order to show how mechanics of the prototype will work. The total cost for the devices needed to run these meetings will be saved within one or two meetings depending on the devices chosen and machines that they will run on.